a fresh new streetwear line

November 11, 2007

Grey One Pasadena gets a new eatery. Pasadena Whole Foods.

I found out on the LAist today that there’s a new corporate behemoth that has made a home in good old Pasadena, the suburb north east of Los Angeles. Whole Foods… that’s right, Whole Foods has put up a location near Grey One where all you streetwear heads in the East Valley can get your organic on. (Yes, I’m sorry, this blog has nothing to do with streetwear or hip-hop, but I was way too excited to not talk about this. I’m truly sorry to those of you who fell for the old Grey One switcheroo. You suckas.)

This Whole Foods is more than a Whole Foods. It’s more than a health food store. It’s a two story mega-mall of organic gluttony. It’s a restaurant, a spa, a bar, an ice cream shop, a taco stand, a tapas joint, a vitamin/homeopathic pharmacy, a singles pick-up spot and more. Let’s take a look, shall we? (All photos straight jacked without permission from LAist .)

First off, we have the handmade soap section. Where you can get all your freshly scented, all-natural wash on. It looks like a gourmet cheese display, I know. But really it’s just some earth-friendly, hand-crafted body cleansing agents.

Next we’ll look at what is probably my 2nd favorite part of this new Whole Foods, the massage parlor. Now, plenty of other markets have a masseuse set up temporarily with their little massage chair at the front of the store. But who wants to sit in front of all those people walking by and get rubbed down? Whole Foods thought of an answer to this problem. We can all get our rub on in a much more quiet, serene and peaceful atmosphere than next to the front door. For anywhere from 5 to 60 minutes, you can enjoy a relaxing massage at the hands of a professional without hundreds of oogling passers-by watching you and talking about how lame you look getting a massage.

Here we have an extensive selection of fine meats and cheeses. And who doesn’t like fine meats and cheeses? Salty, smoky, cured and aged. I love them.

Another part of this little slice of heaven on earth is the dessert area. Chocolate and ice cream are 2 of my top 4 favorite things to eat ever. WFs must have asked my mom or something, because they delivered exactly what I wanted. Check out the Gelato and Chocolate Bar serving fine truffles, rich gelato and what does that sign say? Chocolate Fountain? Yeah… that says chocolate fountain.

I could go on and on. I’ve been drooling over the hand-tossed pizzas, the sushi, the mexican food, the salad bar, the fresh baked artisan breads, the fresh juice bar!

I mentioned what was my second favorite feature of this new WFs, the massage room. I’ll leave you now with my first: the Wine and Tapas Bar. Aaahhhh… wine and tapas. I love tapas. My wife loves tapas. We love to eat tapas. Little Spanish appetizers served in delicious sauces with cheeses and breads. Fantastic.

Some people and I were discussing the future of Los Angeles and Whole Foods and we decided it would really be best if LA just became one giant WFs with giant aisles that were streets. Some of the streets’ names could be Organic Avenue, Poultry Circle, Whole Grain Highway, Produce Pass, and the employee of the month would be mayor.

Next time, I promise you more relevant news about over-priced and over-hyped t-shirts and such. I just couldn’t help myself.

So next time you’re at Grey One spending money you don’t actually have on some hot new Crooks & Castles or In4mation, go get some grub at the new neighborhood Whole Foods in Pasadena. And all you singles out there don’t forget, WFs is the undisputed best place to pick up girls. And therefore a great place to show off your new CHILDREN shirt.

465 South Arroyo Parkway
Pasadena, CA 91105

www.wearchildren.com

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