LEADERS x New Era x Hot Lava x Canon Cameras x 90s tennis star
It sounds like I’m dissing, but I dig this hat:
I think that’s because I actually PLAYED tennis in 1990, or whatever it was, when the Andre Agassi Nike Air Tech Challenge IIs came out. I owned those shoes like the OG tennis player I am. I had the little white shorts and everything. WHAT?!?!?
Now I think what I’m seeing here is a nice little reference to Agassi’s sponsorship deal with Canon, the camera company, back in the day. Their popular SLR camera was and is known as the “Rebel” and Andre was the face of their ad campaign for a while. The “Rebel” on the hat here is the same typeface as the one Canon uses.
Check the awesome commercial from ‘91:
It’s funny to see all the hype around an actual TENNIS shoe. I mean at least some people in the streetwear scene actually play basketball, so at least there’s some connection with Jordans. And I think I’ve even seen some sneakerheads on a skateboard… but none of them play tennis. Biters.
Tags: hats streetwear fashion LEADERS




