Freshjive has been one of my favorite lines for about 17 years now, ever since I bought the original Tide tee in like ‘91 or something over at LA’s original streetwear spot, Funkeesentials.

I’ve always liked their jackets and hats. Clean and simple, but just funky enough to stand out from the crowd. Founder Rick Klotz (how much of the cut and sew he actually designs, I don’t know), knows what he’s doing.

See what I mean?

Word is this collection is available only at their LA store Reserve, which I am yet to actually go inside. Freshjive used to have a spot, years ago, in Santa Monica on Main Street. That shop closed down right before Freshive seemed disappear for a couple years. They’re back in full effect, though and rockin it hard.

word

Tags: los angeles fashion streetwear freshjive rick klotz