New FUCT website and collection
FUCT has been making a comeback in the last year or two and have just recently released their new site and their new F/W ‘07 collection. Looks OK.
They’ve got 2 lines: BDU (Battle Dress Uniform, according to Highsnobiety) and Premium. It’s definitely a departure form what they’ve been doing.
The BDU line is mostly black and white and the art is in a west coast graffiti/tattoo type of style.
The Premium line so far seems to consist of just 3 tees which are soft cotton, thin tees with soft, worn feeling prints.
An apparent anti-war message runs throughout the line. It’s kind of a weird thing with FUCT, I can’t figure out where they’re coming from, what they’re saying. The website has got girls in lingerie drinking in front of a confederate flag. It’s all very artistic and tasteful mind you, but nonetheless… it is what it is. That combined with what seems like anti-war messages and it kind of seems like FUCT doesn’t really know where it stands. Not that drunk girls and peace are necessarily conflicting ideas, it’s just that I can’t tell what this line is about now or who what demographic they’re aiming at. The vintage-cotton tees aren’t my thing either. There’s nothing wrong with them, but it seems to me that when a line starts printing shirts like that, they’ve basically left teh streetwear market. I wouldn’t be surprised to see these shirts end up at Barney’s NY, Scoop, or Fred Segal, places like that. Which if they do, props to FUCT and founder Erik Brunetti for getting his shit out there. I remember when I thought I was dope with my FUCT logo tee and then they started carrying it at Urban Outfitters. I couldn’t buy anything else FUCT for a while.
I just read an interview with Erik Brunetti and he definitely seems like a smart, cool, down-to-earth dude. And FUCT has been one of my favorite lines for the last 12 years or so. I’m glad to see they’re back and I hope they do well. I’m just a little confused at what they’re putting out there. Maybe it’ll just take a little time to digest.
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