I saw this on a MySpace bulletin from Rogue Status, a new sticker they just put out:

I mean DAMN! Maybe it’s tongue-in-cheek and they’re good homies and The Hundreds family is laughing with them, but I doubt it.

Rogue Status is probably most well known for their “Gun Show” tee:

I personally don’t think RS has any real right to diss The Hundreds like that. I’m looking at their site right now and these shirts are nothing special. I’m guessing that Rogue Status takes pride in the boldness of their designs. And they are bold and definitely catch your eye, but bold just for the sake of being bold is really just loud and obnoxious. I mean, the “Kate Moss Blows” shirt? Come on… who wears that?

The whole thing is pretty childish. You don’t see top companies out there shitting on their competition. You don’t see Stussy with a shirt that says some shit like, “Fuck Upper Playground.” Yanawmean?

And also, the sticker doesn’t even make sense. It’s one thing to say “Streetwear is dead.” Alright, whoa, you’re making a statement here, you’re opening up our minds. But “The Hundreds killed it”? As if The Hundreds is responsible for the streetwear explosion that’s happened in the last 3 years? They’re a big company, don’t get me wrong, and they’ve done a really good job getting themselves out there. But outside of streetwear circles, nobody’s even heard of them.

My point here isn’t to diss Rogue Status, just to say that it’s not cool when your intention is just to piss people off or rile them up. If it’s done creatively and subtle then that’s different. It’s cool when you hide your message behind aesthetics, but this in-your-face kind of dissing is boring. It takes no creativity. It’s too easy to do and really just makes Rogue Status look jealous. They sound like some plain ‘ol haters.

“I” to the “M” to the “O”

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Tags: the hundreds rogue status streetwear fashion tee shirt