CHILDREN was founded by Rob Flate, a DJ and artist born and raised in LA. The name CHILDREN represents expansion, growth and change.

There’s a new street culture where the lines between peoples’ styles, musical tastes and artistic sensibilities have blurred. CHILDREN is designed to celebrate that growth while keeping a foot planted in the style of the original great streetwear designers.

CHILDREN rides the line between pop and underground, mainstream and anti-establishment. The designs are inspired by music, LA lifestyle, and streetwear culture. CHILDREN strives to be hip enough to wear, original enough to stand out and classic enough to stick around.